“Movember”: the face of men’s healthy laziness
Thursday, December 1, 20113 Comments
How much effort does it really take to participate in Movember?
The tradition of growing out moustaches and beards is a sacred ritual amongst men. Consider the superstitious athletes and their fans, who bond over their playoff beards; or those students who show off their face-fuzz as a sign that they’re in full exam-mode. Now, for one month out of the year, men worldwide are styling their ‘staches in an effort to raise money and awareness towards prostate cancer.
As of the last day of the 2011 “Movember” campaign, Canadians alone have raised an amazing $32.7 million (CBC), topping last year’s totals by more than $10 million. It is certainly quite an accomplishment, but being a “Mo Bro” and raising thousands of dollars doesn’t really compare to the literal blood sweat and tears that many people – mostly women – admirably pour into their “Run for the Cure” campaigns. Unless you are particularly bad at shaving, in which case, you should probably not admit to bleeding, sweating, or crying, at the risk of losing your man card privileges for a while.
“Mo Bros effectively become walking, talking billboards for the 30 days of November,” according to the Movember-Canada website. Being a “walking, talking billboard” is a part-time job you take when you’re down on your luck, not when you want to take initiative for a worthy cause like combating cancer. For any amount of effort put into the “Movember” campaign, the payoff is exponential by comparison alone. A lot of men don’t even need an annual cue to not shave a part of their face; the philosopher Aristotle actually considered having a full beard as instrumental in being a truly virtuous man.
In the spectrum of campaigns designed to raise awareness towards health issues, “Movember” falls short of being a demonstration of one’s will and determination in raising support for a serious cause. The campaign remains relatively young, however, and promises growth in becoming a more recognizable tradition throughout the globe. Most importantly, though, the campaign is fun for those able to participate, which is probably why it continues to attract more Mo Bros every year. Just remember not to be too generous in congratulating ourselves and each other for our generosity; it was literally the least we could do.
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Mark Curran is just finishing his undergraduate studies at the University of Guelph and is a dedicated volunteer for thecannon.ca.